part sport. part street.

Always True

Founded by U.S. military veterans and first-responders, True Victory is a sportswear & streetwear brand dedicated to building everyday champions, on and off the field. Our purpose is to transform lives and elevate humanity through the power and unity of sports, positive stories, and serving others.

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If you aren't perfect, this is the perfect brand for you. If you've ever struggled, if you've ever failed, if you've ever been the underdog, if you've ever doubted yourself or been doubted by others, this is the perfect brand for you. If you want to get better, be better, and make our world better, this is the perfect brand for you.

Founded by U.S. military veterans and first-responders, True Victory is a sportswear & streetwear brand dedicated to building everyday champions, on and off the field. We're not simply a company, we're a cause. Our purpose is to transform lives and elevate humanity through the power and unity of sports, positive stories, and serving others. Our hope is to one day be the world's most trusted, inspirational, and generous brand. We're dedicated to the game, the grind, and the globe. But most importantly, we're dedicated to you.

That's what it means to be...

#ALWAYSTRUE

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Proud Partner

A portion of all proceeds from the Folds of Honor collection will provide life-changing scholarships to spouses and children of America's fallen or disabled military members & first responders.