Collection: Hookum Good

Less Fumbling. More Fishing. Always True.

The True Victory x Hookum Good Collection celebrates faith, family, and the relentless pursuit of excellence — both on and off the water. Designed in partnership with Hookum Good, the creators of the revolutionary Bait Buoy™, this collection honors anglers who live with purpose, prepare with precision, and fish with passion.

Built for pros and everyday adventurers alike, each piece blends True Victory’s premium athletic craftsmanship with Hookum Good’s spirit of innovation and discipline. Whether you’re on the boat, the bank, or the dock, this collection keeps you ready for the moment — comfortable, confident, and focused on what matters most.

Proudly Made in the USA, family-owned, and faith-driven, the Hookum Good Collection embodies the belief that preparation breeds success and that purpose fuels victory.

Fish faster. Live faithful. Stay True.