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VETERAN & FIRST-RESPONDER OWNED
FREE SHIPPING ON ORDERS $50+
True Victory
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The Grey Bull Rescue Soft Hat is built for those who move with purpose and respond when it matters most. Featuring durable 60/40 cotton-poly duck canvas front panels and visor paired with breathable 100% nylon mesh mid and back panels, this high-profile trucker delivers all-day comfort and ventilation without sacrificing structure. The front is finished with a bold Grey Bull Rescue emblem, while the left side proudly displays the U.S. flag as a symbol of service and commitment. On the back, greybullrescue.org reinforces the mission, and the adjustable Velcro strap is stamped with “The Speed of Need,” a reminder that readiness saves lives. Designed as one size fits most, this hat is more than headwear—it’s a statement of preparedness, resilience, and support for those who answer the call.
Guaranteed by our Always True customer brand promise of integrity and excellence.

Overall rating: 4.7 / 5 from 25 reviews.
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Cristopher C. 5/5 Verified
A very attractive hat. Well made. I hope people ask me about the logo so I can explain the mission of Grey Bull Rescue and spread the word.
Fred P. 5/5 Verified
Fast shipping. And great product
Endelbert A. 5/5 Verified
I am glad to support your organization snd its purpose. • Wearing hats and shirts provide visibility and talking points. • K L U. • Steph
Stephen E A. 5/5 Verified
Great product. It's my go to hat.
Michael C. 5/5 Verified
Nice hat that looks great.
Doug M. 5/5 Verified
Thank you
Christine H. 5/5 Verified
TRY "MADE IN AMERICA" instead of that CHEAP and RUFF crap the hat is made of. The Gray Bull Rescue is a good cause and is worth every dime donated. The HAT is a disgrace and as a 23-year Retired Navy Vet., I found it hard to believe it was not "MADE in AMERICA. Sad and disappointing.
Tom P. 2/5 Verified
love my new hat!
Sharan M N. 4/5 Verified
Shipped quickly, exactly as advertised.
Jason R. 5/5 Verified
So thankful to be able to purchase from this site and further the cause. I love my hat! It’s sharp looking and quality made. I will definitely buy from here again!
Chimene B. 5/5 Verified
Hat is beautiful I’ll be wearing every day.. love it
Rodney H. 5/5 Verified
I just didn't like the style of soft mess hat. I was looking for a soft cloth style hat, not a soft trucker style hat.
Chris R. 1/5 Verified
Really nice lid.
Randall F. 5/5 Verified
It’s a good looking hat for a truly great cause. You guys give inspiration to the world.
Robert S. 5/5 Verified
Quality items and 5 Star service!
James W. 5/5 Verified
Very well made and a good fit for someone with a bigger head.
James G. 5/5 Verified
Well made and a great fit fir someone with a bigger head.
James G. 5/5 Verified
COM-FORT-ABLE! THIS IS NOW MY NUMBER ONE CAP. Everyone asks about it.
Galen B. 5/5 Verified
Great service especially from Daniel (Chief Product Officer) ! Product as advertised.
Andres A. 5/5 Verified
Hat issue with previous order was corrected asap great customer service for sure
Eugene M. 5/5 Verified
Great hat. Love wearing it to support your efforts
Neil B. 5/5 Verified
Fits well made well
Eugene M. 5/5 Verified
Hats arrived earlier than expected and were great quality.
John R. 5/5 Verified
Great material and workmanship. Well worth the money
Karl H. 5/5 Verified
Overall rating: 4.7 / 5 from 25 reviews.
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Cristopher C. 5/5 Verified
A very attractive hat. Well made. I hope people ask me about the logo so I can explain the mission of Grey Bull Rescue and spread the word.
Fred P. 5/5 Verified
Fast shipping. And great product
Endelbert A. 5/5 Verified
I am glad to support your organization snd its purpose. • Wearing hats and shirts provide visibility and talking points. • K L U. • Steph
Stephen E A. 5/5 Verified
Great product. It's my go to hat.
Michael C. 5/5 Verified
Nice hat that looks great.
Doug M. 5/5 Verified
Thank you
Christine H. 5/5 Verified
TRY "MADE IN AMERICA" instead of that CHEAP and RUFF crap the hat is made of. The Gray Bull Rescue is a good cause and is worth every dime donated. The HAT is a disgrace and as a 23-year Retired Navy Vet., I found it hard to believe it was not "MADE in AMERICA. Sad and disappointing.
Tom P. 2/5 Verified
love my new hat!
Sharan M N. 4/5 Verified
Shipped quickly, exactly as advertised.
Jason R. 5/5 Verified
So thankful to be able to purchase from this site and further the cause. I love my hat! It’s sharp looking and quality made. I will definitely buy from here again!
Chimene B. 5/5 Verified
Hat is beautiful I’ll be wearing every day.. love it
Rodney H. 5/5 Verified
I just didn't like the style of soft mess hat. I was looking for a soft cloth style hat, not a soft trucker style hat.
Chris R. 1/5 Verified
Really nice lid.
Randall F. 5/5 Verified
It’s a good looking hat for a truly great cause. You guys give inspiration to the world.
Robert S. 5/5 Verified
Quality items and 5 Star service!
James W. 5/5 Verified
Very well made and a good fit for someone with a bigger head.
James G. 5/5 Verified
Well made and a great fit fir someone with a bigger head.
James G. 5/5 Verified
COM-FORT-ABLE! THIS IS NOW MY NUMBER ONE CAP. Everyone asks about it.
Galen B. 5/5 Verified
Great service especially from Daniel (Chief Product Officer) ! Product as advertised.
Andres A. 5/5 Verified
Hat issue with previous order was corrected asap great customer service for sure
Eugene M. 5/5 Verified
Great hat. Love wearing it to support your efforts
Neil B. 5/5 Verified
Fits well made well
Eugene M. 5/5 Verified
Hats arrived earlier than expected and were great quality.
John R. 5/5 Verified
Great material and workmanship. Well worth the money
Karl H. 5/5 Verified
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